All City Communications Will Improve Your Customer Service

Customer service handles company issues in stores, over the phone and even by email. Customer service is important to an organization for a number of reasons. Foremost, it would be difficult for a company to survive without customer service, as there would be no one available to handle payments or answer questions from prospective customers.

Significance

Customer service is important to an organization because it is often the only contact a customer has with a company. Customers are vital to an organization. Some customers spend hundreds and even thousands of dollars per year with a company. Consequently, when they have a question or product issue, they expect a company's customer service department to resolve their issues.

Identification

Customer service is also important to an organization because it can help differentiate a company from it competitors, according to the article titled "The Importance of Customer Service" at Drew Stevens Consulting website. For example, it may be difficult to tell the difference between two small-town drug stores, especially if their prices are similar. Therefore, putting extra efforts into customer service may be thing that gives one drug store a competitive advantage.

Function

A company with excellent customer service is more likely to get repeat business from customers. Consequently, the company will benefit with greater sales and profits. Contrarily, companies with poor customer service may lose customers, which will have a negative impact on business. It costs a lot more money for a company to acquire a customer than to retain them, due to advertising costs and the expense of sales calls. Therefore, the efforts that go into maintaining quality customer service can really pay dividends over time.

Publicity

People that have a positive experience with a company's customer service department will likely tell two or three others about their experience, according to Consumer Affairs website. Therefore, quality customer service can be a source of promotion for organizations. Contrarily, a person who has a bad customer service experience will likely tell between nine and 20 people.

Prevention/Solution

Customer service is important to an organization because of potential complaints. Consumers can file a complaint with the Better Business Bureau, Consumer Affairs or even a class action attorney if they are dissatisfied with a company's customer service. As long as a customer owns a product, they expect to be able to service it. Otherwise, they have certain rights to sue the company, as consumers are protected by the Federal Trade Commission.  All City Communications as an answering service will be able to listen to the needs of the caller immediately.  Don't settle for customers being stuck in your voice mail system or being told to leave a message on your machine.  We will sound like we are in your and we will answer every call live.