Tuesday, August 30, 2016

Compete On Quality, Not Price

I learned from my father that price is a onetime decision but quality is a life time decision.  It made me think, what does quality mean in the answering service industry?  What does quality mean in our customer’s industry?

Quality in the answering service industry means an attentive telephone agent will answer every call live without a recorded greeting, within 3 rings, with the correct tone of voice and answer phrase.  An integral part of a quality answering service is dispatching.  A quality answering service, like All City, will dispatch the calls correctly to the correct on call person handling a specific call situation, either an urgent call or a general message by texting, emailing and calling.  If we didn’t perform at a high level then our price, no matter if it was the lowest in the industry, wouldn’t matter to most. 

Quality for other industries is just as important.  An important part of providing a quality service or product is communication and availability.  Even if our customer’s service or product were the lowest priced company in their industry, if there was poor communication or limited availability, the lowest price wouldn’t matter.  This is especially true today where social media can have a drastic effect on your company, both positively and negatively.


All City Communications will improve the quality of our customer’s product or service by enhancing the communication and availability for our client’s current customers and potential customers.  We answer every call live as your business, ensuring our client’s availability, whilealso providing enhanced communication.  A decision to turn to an answering service will help with two crucial areas of your business, availability and communication.  This is a big difference maker versus your competition.  Instead of competing on price alone, consider the small investment in an answering service.  The decision to enhance the quality of your service or product in your industry will have a greater long term positive impact on your business than simply cutting your price.