Many of us purchase products and services by simply finding
a website that offers that specific product or service. There is no interaction with anybody in order
to complete the purchase. A decision is
made solely on price and availability and the occasional review by someone you
have never met. The limited criteria
many customers use to complete their transaction eliminates a major
differentiating factor for all businesses, QUALITY!
If you allow your product or service to solely be valued by
price, you will ultimately lose that business to someone offering the perceived
same product or service, cheaper. If you
allow price and availability to be the only reasons that someone decides to use
your product or service the only way to compete with other companies offering
the same product or service is to lower your price. Eventually you are doing the same work or
offering the same product at a lesser value which ultimately lessens your
value.
One simple way to enhance the transaction only culture that
many companies fall in to is to increase your availability and perceived
quality by having a person answering your phones live without a recorded
greeting. The impact of having that
personal touch, guiding that caller to a solution is a difference maker. We can answer as your business name without
the caller knowing that we are not in your office. Your caller will not have to navigate through
a confusing automated phone system in order to get their question or concern
answered on the product or service they are interested in. Essentially, by simply having an answering
service available to answer your calls live, you have added a very important
differentiating factor that makes you more valuable that simply price and
availability.
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